The Сontent Model of the Local Newspaper in a Competitive Environment (The Case of Chicago Dailies)

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Yana F. Pashaeva

PhD student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: yanapashaeva@gmail.com

Section: Foreign Journalism

The author analyses the content of Chicago Tribune and Chicago Sun-Times newspapers, which are competing with each other. There were considered 890 articles during the period from August, 17, 2015 to August, 21, 2015. The author studies how competition influences the “first” and the “second” newspaper content models. The research helps to understand how both dailies can survive in one market, considering that in most American cities the “second” newspapers couldn't cope with competition and died.

Keywords: American daily newspapers, content analysis, competition, Chicago Tribune, Chicago Sun-Times
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