The Issue of Female Sexual Health in the Russian Media (The Case of Glossy Magazines)

Section: Periodical Press

This article focuses on the theoretical frameworks of sexual health in Russian society based on its historical evolution and the media coverage of these issues. The main focus is paid to the female sexual health following that namely the female sexuality and the changes in its patterns promote better understanding of the general transformation of the Russian society that occurred over the last decades. The authors investigate the contents of different Russian language magazines such as the Russian version of Cosmopolitan, Zhenskoe zdorovye (‘Women's Health’) and Psychologies envisaged as the pioneers in the promotion of this topic. These publications serving the interests of the broad audience play a significant role in promoting the issues of sexual health. Following this, the authors tend to come up with the algorithms of the media position on the issues of sexuality, given that there are still no common priorities about its coverage.