Partwork as a Phenomenon in the Modern Media System

Section: Periodical Press

This article examines the phenomenon of partwork as a periodic collection edition of popular scientific nature that exists in the system of modern media and reflects the main features of mass culture such as: cosmopolitanism, commercialization, enter­tainment, visualization, mass character and serial production. The article contains a review of scientific literature on this type of media, and also the typology of part- works are included. The espousing theoretical frameworks are illustrated with texts of more then twenty partworks (“Ladies of the Century. My Collection of Dolls”, “Lord of the Rings. Chess collection”, “Dolls in Folk Costumes”, etc.). Due to lin­guistic analysis it is possible to identify the Russian language’s elements of manipu­lating character and to define some cognitive features of the texts studied.