Factors of Influence on the Choices of Book Buyers (The Results of Opinion Poll)
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Anna N. Lavrova
PhD Student at the Chair of Editing, Publishing and Informatics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: wwwuzik@gmail.comSection: Advertising and Public Relations
The article presents the results of the survey of predictors for book purchases. The author has managed to detect the most popular points for buying books and to reveal the main news sources for readers.