Public Relations: the Problem of Scope Defining

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Vladimir M. Gorokhov

Doctor of Philology, Professor, Head at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: reklama202@mail.ra
Marina G. Shilina

Doctor of Philology, Senior Researcher at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: marina.shilina@gmail.com

Section: Advertising and Public Relations

The results of the study of basic concepts of public relations demonstrate relevant conceptual and categorical apparatus corresponding to the realities of the latest theory and practice realities.

Keywords: public relations, activity, social institution, scientific knowledge, function, model of communication, public discourse