Public Relations: the Problem of Scope Defining
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Vladimir M. Gorokhov
Doctor of Philology, Professor, Head at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: reklama202@mail.ra
Marina G. Shilina
Doctor of Philology, Senior Researcher at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: marina.shilina@gmail.comSection: Advertising and Public Relations
The results of the study of basic concepts of public relations demonstrate relevant conceptual and categorical apparatus corresponding to the realities of the latest theory and practice realities.