PR Campaigns in the System of Public Diplomacy
Download paper
Natalya A. Kontsevaya
PhD degree seeking student at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: natalkont@mail.ruSection: Advertising and Public Relations
The author explores the effectiveness of a public relations tool — PR campaign for the public diplomacy. As part of this investigation, the author analyze the specialties of PR campaigns realized to achieve the objectives of public diplomacy: focus on opinion leaders, the dialogue with the target audience, etc