Media Management under Convergence

Section: Media Economics

Author analyzes the perspective fields of the media management research gaining urgency because of the ongoing transformation of media landscape on the basis of the convergence. Author describes the fundamental basics of the media enterprise management in the context of the traditional disciplines of management science. The theoretical rationale for the necessity of the scrupulous exploration of the new ap­proaches in the media management on the basis of process management is presented in the article.