Media Industries in Europe: Modern Challenges

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Elena L. Vartanova

Doctor of Philology, Professor, Head of the Chair of Media Theory and Economics, Dean of the Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: eva@smi.msu.ru

Section: Foreign Journalism

This article examines some aspects of the major media markets in Europe through the prism of general trends, they unite. The author conducts her analysis in the context of the dominant conceptual frameworks and theoretical approaches to the analysis of the media industry, known in the Western academic literature and scientific media studies discourse; and draws attention to the development process of commercialization, convergence and globalization in the media industries, suggests a classification of media industries and focuses on the challenges that are relevant to the contemporary European media industries at present moment.

Keywords: media industries, public service broadcasting, commercialization, media ownership, media corporations