Variability of Web Media Homepage Design (The Case of the Periodicals’ Web Sites)

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Alexandr A. Belyaev

PhD in Philology, Lecturer at the Chair of New Media and Communication Theory, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: New Media

The article is devoted to the analysis of variability of the web media design which represents a capability of a design layout to change according to the content characteristics based on the example of the homepages of the sites of periodicals. Having derivedfrom print media, variability advances further while being limited by the web technologies progress.

Keywords: webdesign, online version, variability, periodical, website, template