Emergencies Coverage as an Indicator of the Quality of Regional Agenda in Federal Media

Section: Sociology of Journalism

The author analyses the regional agenda in Russian national media and proves that the coverage of regional problems is limited and sometimes biased. The article is based on the author’s content analysis research (9 media outlets, 723 items). The research was done on the approaches to coverage of emergency events in Cossack village Kuschevskaya, Russia. The research revealed not only traditional media representations of regional problems but also new quantity characteristics of media representations. The author sees using the new approaches to regional agenda as a way of positive improvement in regional communication policy.