Print Media: The Tools of Publicity

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Mikhail V. Shkondin

Doctor of Philology, Professor, Head of the Chair of Periodical Press, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: skond@mail.ru

Section: Periodical Press

The article outlines the publicity resources which contemporary Russian print media possess. The author characterizes the factors, influencing the typological structure of Russian periodicals.

Keywords: publicity, type, format, transformation, print media, Internet