Media Educating Technologies in Print Media

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Irina V. Zhilavskaya

PhD in Philology, M. A. Sholokhov Moscow State Humanitarian University, Moscow, Russia


Section: Education in Journalism

The article raises the question of forming media competent audience. The problem of enhancing the level of readers’ media literacy is shifted from the field of conceptual enlightening aims to the field of day-to-day necessity, it is regarded as a factor of creating interactive media environment and promoting print media on the basis of dialogue communication.

Keywords: media education technologies in the mass media, media education project, school of journalism, journalism courses, media literacy, journalism model of education