Media Educating Technologies in Print MediaDownload paper
PhD in Philology, M. A. Sholokhov Moscow State Humanitarian University, Moscow, Russiae-mail: firstname.lastname@example.org
Section: Education in Journalism
The article raises the question of forming media competent audience. The problem of enhancing the level of readers’ media literacy is shifted from the field of conceptual enlightening aims to the field of day-to-day necessity, it is regarded as a factor of creating interactive media environment and promoting print media on the basis of dialogue communication.