Specifics of Editing of Advertising Texts
Download paperPhD in Philology, Associate Professor at the Chair of Editing, Publishing and Informatics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: inshakovang@yandex.raSection: Media Language
The work covers functional specifics of advertisement texts, their goal assignments and readers’ address. It specifies the phenomenon of advertisement text determining peculiar principles of its editing and publishing. Are characterized main criteria of advertisement valuating that are divided in three groups: criterias of social responsibility, marketing value and correspondence to writing regulations. The work shows how awareness of typological characteristics of advertisement texts and its contents andform regulations raises the efficiency of creating and editing these texts.