New Forms of Public Activism and Their Media Coverage

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Alla I. Verhovskaya

PhD in Philology, Associate Professor at the Chair of Sociology of Mass Communications, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: alver40@list.ra

Section: Sociology of Journalism

The article is devoted to the reflection of the new forms of political behaviour in Russian mass media. New practices of the public activity are regarded on the background of the world tendencies characteristic the postmodern society. These unformalpractices are often not included in the mass media agenda-setting because of the hard political selection in media or they are illuminated very carefully and restrictedly. The article discusses the examples of the real actions reflection and the use of the discursive potential of mass media and Internet.

Keywords: new unformal practices of public activity, lifestyle politics, selectivity of information in mass media, discursive practice in different mass media, mass communication as the civic institution