Information Participation and Forms of Its Realization in Media

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Diana V. Platonova

PhD in Philology, Associate Professor at the Chair of Sociology of Mass Communications, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Sociology of Journalism

This article discusses the processes of information exchange in modern society, describes the role of mass media in information exchange and diverse forms of citizens ’ participation in media practices stipulating difference levels of audience activity. Detailed analysis of the forms of information participation — from traditional to new ones linked to new information and communication technologies development — was made and reflected in the article.

Keywords: audience participation in media practices, feedback, author participation, consumption, forms of information participation