Genres and formats of contemporary television. The consequences of transformation

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Anna G. Kachkaeva

PhD in Philology, Associate Professor, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: kachkaeva@rambler.ru

Section: Television and Radio

There are an analysis of causes of discussion about TV-genres and formats in modern life and short historical review of classification of broadcasting units – television programs – in the article. The changes of modern TV-content are examined on examples of some formats and genres depending on changing social practices and TV transformation. Genre and format are two aspects of complete TV-process – creative (which creates senses and which respells values) – and business-process (which makes and sells product or service). Television of format does not contradict system of television genres, but correlation of genre and format can change depending on use of these concepts in academic environment, in journalistic creation and in producing industrial practice which is focused on business.

Keywords: genre, format, classification, social practices, the audience