Genre and format in the terminology of contemporary media

Section: Theory of Journalism and Media

The expanding of the semantic field of the word "format" has disrupted the usual course of professional communication in the journalism community, which threatens some terms with displacement, in particular such a widely spread term as "genre". The author of the article tries to find an answer to the questions which embody the essence of the current situation: - Do the terms format' and genre' denote the same realities in the actual world? - What are the reasons determining the genre differentiation in journalism and are they still in force today? - What factors bring about the active usage of the term "format" and what is the denotation of this notion? - The article presents reflections on these issues.