Speech genres as new format of text-based jornalism

Section: Media Language

In this publication the term «format» with reference to textual analysis of a publicistic material is examined. Some conceptually important components of this notion very popular recently in mass-media are designated. Statements of the leading journalists are included in the text, concerning the given problem. Necessity of comparison of the term «format» with such traditional linguistic terms, as a genre and style is underlined. In article examples from modern newspapers are given.