The classical theory of genres and modern television formats
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Valery L. Tsvik
Doctor of Philology, Professor at the Chair of Television and Radio Broadcasting, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: cvik@ipk.ru, vl-100@mail.ruSection: Television and Radio
The modern concept of a television format includes genre definiteness of journalistic product. A format – concept of market, a genre – aesthetic. From mutual relations of three parties: the producer, the author and the spectator the interrelation of a genre and a format is also born.