What is format? Or the art of mass cookingDownload paper
PhD in Philology, Senior Lecturer, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russiae-mail: email@example.com
Section: Television and Radio
Author investigates the history, the essence of the meaning of the word “format”. Analyzes the history of its appearance in world’s and Russian practice. Figure our genres, and key audience characteristics.