What is format? Or the art of mass cooking

Download paper
Viktoria A. Suhareva

PhD in Philology, Senior Lecturer, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: svictoria@mtu-net.ru

Section: Television and Radio

Author investigates the history, the essence of the meaning of the word “format”. Analyzes the history of its appearance in world’s and Russian practice. Figure our genres, and key audience characteristics.

Keywords: formats, typology of formats, key audience, socio-demographic characteristics of key audience, lifestylе