Le Petit Journal as a type of 19th century popular newspaper

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Milana V. Zaharova

PhD degree seeking student, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: milana.z@mail.ru

Section: Foreign Journalism

The Petit Journal was the first high-circulation popular newspaper in France which reformed the French press system in the second half of ХIХth century. The article describes the key features of the Petit Journal, market and reader conquest strategy’s peculiarities. Great attention is also paid to businessman and publisher Moïse Polydore Millaud who was the founder of the newspaper.

Keywords: Petit Journal, popular newspaper, editorial concept, distribution system, Moise Polydore Millaud