Working environment as a major intangible asset of media enterprise
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Valeriy L. Ivanitskiy
PhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: ivanitsk@mail.ruSection: Media Economics
The article contains author’s thoughts on one of the most challenging issues in media management — the value and the position of intangible assets in media enterprises’ performance.