PR text as an instrument for creation of corporation’s imageDownload paper
PhD Student, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russiae-mail: email@example.com
Section: Advertising and Public Relations
Author investigates PR-text genres, the most demanded in the crisis phenomena in economy. The genre originality of the corporate social report as PR-text is described. Features of target audiences ofPR-texts are considered.