PR text as an instrument for creation of corporation’s image

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Veronika S. Kochetova

PhD Student, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Advertising and Public Relations

Author investigates PR-text genres, the most demanded in the crisis phenomena in economy. The genre originality of the corporate social report as PR-text is described. Features of target audiences ofPR-texts are considered.

Keywords: PR-text, Corporate Social Responsibility, crisis