Neue Zuercher Zeitung daily: overcoming crisis

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Ekaterina B. Krasnova

PhD degree seeking student, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Foreign Journalism

Economic and financial crisis continues to influence negatively Swiss media industry. Every media corporation faced the problem of advertising revenue decline. The “NZZ-Gruppe” publishes а well-known in Europe quality newspaper “Neue Zuercher Zeitung” and is compelled to overcome the crisis. In the article we can find the concern and the newspaper editorial staff measures taken to counter to the crisis phenomenon. The matter is about reconstruction of the production house, changing the relations with advertisers and readers of this newspaper.

Keywords: economic crisis, print media of Switzerland, Neue Zuercher Zeitung, NZZ, decline in advertising revenue