Modern storytelling: concept, definition, types

Section: Essay

This article delves into the art of storytelling, exploring its significance in today’s competitive communication landscape. Despite numerous publications, storytelling remains a poorly studied scientific phenomenon. The author traces its origins to intuitive use and highlights its conscious adoption in the late 20th century. Scientific research on storytelling commenced at this time but has been hindered by conflicting practices, insufficient analysis, and a lack of systematic approaches. Drawing from primary research, practitioner insights, and scientific works, the author presents a comprehensive analysis of storytelling and history. This includes defining these concepts, categorizing storytelling types, and distinguishing them from narrative and narration, two terms often conflated by researchers and practitioners. The author’s findings pave the way for systematic exploration of storytelling’s various aspects, predicting its future development, and enhancing its practical application. Notably, the author foresees the rapid growth of visual, multimedia, and AI storytelling in the near future.

DOI: 10.55959/msu.vestnik.journ.2.2025.115135

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To cite this article: Nazaykin A. N. (2025) Sovremennyy storitelling: opredelenie i vidy [Modern storytelling: concept, definition, types]. Vestnik Moskovskogo Universiteta. Seriya 10. Zhurnalistika 2: 115–135. DOI: 10.55959/msu.vestnik.journ.2.2025.115135