Columnism in the Age of Internet

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Irina D. Fomicheva

Doctor of Philology, Professor at the Chair of Sociology of Mass Communications, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: fomicliira@gmail.com

Section: Discussion

The article is focused on certain phenomena that is the Renaissarne of the role of “columnism” in the age of Internet. The main point is that those whom we name in Russia as a “publisists” have rich opportunities now to communicate with their audiences, including communications acting beyond corporation boundaries: per­sonal blogs and sites, social net, etc. This kind of professional activity is “on de­mand” in Russia today.

Keywords: publicity, columnist, new media, personalization, activism