The term of format in mass communication
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Olga R. Laschuk
PhD in Philology, Head at the Chair of Editing, Publishing and Informatics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: olgafl@yandex.raSection: Media Language
It is the first attempt to make definition to a widespread word "format" in order to differentiate concepts "genre" and "format". It was summarised that a genre includes a theme and a content traditional for it; a format – as the new term – reflects those innovations which are generated by development of technologies of the media industry and experience of media producers.