Dipfakes as a social threat
Download paperCandidate of Philosophical Sciences, Associate Professor, Department of Sociology, Senior Researcher, International Laboratory for Social Integration Research, Analyst, International Laboratory for Applied Network Research, HSE University, Moscow, Russia; ORCID 0000-0001-8455-9976
e-mail: sdavydov@hse.ruCandidate of Economic Sciences, Associate Professor, Department of Economic Theory and Econometrics, Researcher, International Laboratory for Applied Network Research, HSE University, Moscow, Russia; ORCID 0000-0002-6378-7088
e-mail: nmatvveva@hse.ruDeputy Director, ZIRCON Research Group; Senior Lecturer, Department of Social Institutions Analysis, HSE University, Moscow, Russia; ORCID 0000-0002-9393-3509
e-mail: saponova@zircon.ruSection: Artificial Intelligence in Media and Communication Studies
The article examines the phenomenon of deepfakes – audio and/or visual synthetic content created using deep neural networks – from the perspective of its destructive use. The rapid development of deepfake technologies and the increasing number of scams using them make it necessary to systematically assess emerging social threats. The authors attempt to provide an assessment of the risks to various industries and fields, such as politics, media, business, and social and psychological well-being. Based on a survey of 33 Russian experts, the main threats to the spread of deepfakes and the effectiveness of methods for combating them were identified. Digital hygiene practices, which are recognized as the most effective method of preventing these threats, have also been systematized in order to prevent threats to three target audiences: individuals, organizations and governments. Finally, the authors present a typology of software products for implementing digital hygiene, including a digital notary, digital adviser, and digital bodyguard.
DOI: 10.55959/msu.vestnik.journ.5.2025.5478References:
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To cite this article: Davydov S. G., Matveeva N. N., Saponova A. V. (2025) Dipfeyki kak sotsial’naya ugroza [Dipfakes as a social threat]. Vestnik Moskovskogo Universiteta. Seriya 10. Zhurnalistika 5: 54–78. DOI: 10.55959/msu.vestnik.journ.5.2025.5478