Problematic Terminology in Mass Communications Sciences

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Larisa N. Fedotova

Doctor of Social Studies, Professor at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: fedotova117437@mail.ru

Section: Discussion

The author overviews numerous terms concerning non-clear field in mass com­munications scientific discourse. The author deals with meaning of notions being used by professionals as problematic terms, i.e. terms that cause professional discussions.

Keywords: communicology, communication studies, PRology, advertising