The Specifics of Argumentation in Mass Communication Texts: The Results of Structural and Content Analysis
Download paperPhD in Philology, Associate Professor at the Chair of Sociology of Mass Communication, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia; ORCID 0000-0002-4688-4038
e-mail: maria-anikina@yandex.ruPhD in Philology, Associate Professor at the Chair of Sociology of Mass Communications, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: amen@mail.ruSection: Sociology of Journalism
The paper — in continuation of previously published articles — presents the empirical findings of the mass communication texts’ analysis focused on structural and semantic aspects of argumentation of Russian Internet users. The authors came to the conclusion of the prevalence of emotional arguments over the rational ones. The analysis confirmed the affective consciousness determinism, which brings more light to the nature of the phenomenon of mass consciousness logical inconsistency that occurs at the logical level as a consequence of the processes of the emotional nature. The authors emphasize the importance of longitudinal studies in order to examine the impact of political, social and other factors on the proportions of logical and emotional in mass consciousness.