Media and Postmodernist Mental Model of Contemporary Culture

Section: Theory of Journalism and Media

The article reveals the peculiarities of post-modern mental model that currently dominates in various spheres of social and individual consciousness, resonating in all forms of activities, including modern media industry. Implementing of the over­view of different postmodernistic mass-media concepts, the author manifests the postmodern mental model of activity of nowadays media and new electronic media, considering in them a continuation of the long tradition of “escape from reality”. Giving assessment to such processes, the author suggests that the postmodern phe­nomenon of the inward portrayed “implosion” is able to answer the challenges of our time.