Factors of Commercial Mass Media Audience Design

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Shevchenko T.S.

PhD degree seeking student, Faculty of Systems and Means of Mass Communication, Dnipro National University, Dnipro, Ukraine

e-mail: shev.tatyana.s@gmail.com

Section: Sociology of Journalism

Author using an interdisciplinary approach analyzes prerequisites that leads to the artificial formation audiences by mass media.

Keywords: formation of the media audience, unification of mass media content, mass media advertising, mass media research