Secularization strategy in modern media discourse

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Irina V. Annenkova

Associate Professor, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: anneirina@yandex.ru

Section: Media Language

Nowadays modern media-picture of the world is formed generally by four main strategies of discursive occupation of mass media: catastrophe strategy, lies strategy, hedonism strategy and maximum secularism-desacralisation strategy. The latter is situated in the common tendency channel. This tendency originates in XVI century and is denoted as blashemy. This strategy, as well as previous three ones, indisputably leads to changes of paradigm of ethnic mentality. It also leads to loss of touch with traditional topic of ethnic culture. And as a result it leads to changes-distortions (misrepresantaitions, -preversions) in the ethnic picture of the world.

Keywords: media-picture of the world, four strategies of media-discuorse, catastrophe strategy, lies strategy, hedonism strategy, maximum secularism- desacralisation strategy, blashemy, topic of ethnic culture