Hybrid media: the role of video in new media

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Ludmila A. Kruglova

PhD in Philology, Senior Researcher at the Chair of Television and Radio Broadcasting, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: abiljo@mail.ru

Section: New Media

The author investigates the transformation of video content on the Web, the use of this content in online versions of traditional media, examines the history of videos on newspapers, radio and news agencies web- portals, their great diversity and development trends.

Keywords: video, new media, traditional media