Origins of Multimedia in Traditional Journalistic Genres

Section: New Media

The author of the article tries to prove that multimedia technologies have deep roots in different phenomena in journalism and culture, despite the obvious newness of these technologies. The article traces the connection between the so-called report writing technique (or descriptive storytelling) and multimedia materials. Both of these phenomena are trying to reproduce the polyphony of reality, i.e. the feature of the objective world to transmit information trough all possible channels of perception by means of different signals. The article states that multimedia materials and stories written using the report style both take into account the multichannel nature of human perception.