From idealization to pragmatism: how students in Kazakhstan choose the profession of journalism
Download paperDoctor of Political Science, Professor, Al-Farabi Kazakh National University, Almaty, Kazakhstan
e-mail: galiya.ibrayeva@kaznu.kzPhD Doctoral Student, Al-Farabi Kazakh National University, Almaty, Kazakhstan; ORCID 0009-00010521-7415
e-mail: diana.tleugazina1@gmail.comPhD in Social Sciences, Director of the “Public Opinion” Research Institute, Astana, Kazakhstan; ORCID 0000-0002-9856-5805
e-mail: brakisheva@gmail.comMaster of Sociology, Head of the Data Processing Department at the “Public Opinion” Research Institute, Astana, Kazakhstan; ORCID 0009-0005-7777-4594
e-mail: gulden.ashkenova@gmail.comLecturer, Russian Presidential Academy of National Economy and Public Administration; National Research University Higher School of Economics; Public Opinion Foundation Institute LLC (Head of Department), Moscow, Russia; ORCID 0009-0001-9828-6638
e-mail: vasileval@fom.ruSection: Sociology of Journalism
The article presents a comparative analysis of the value orientations, motivation and professional attitudes of students of the Faculty of Journalism in Kazakhstan based on the research conducted in 2016 and 2024. The work aims to identify the changes that have occurred in the worldview and professional selfdetermination of the young generation of journalists under the conditions of digital transformation, changes in the media landscape and socio-political dynamics. The study found that students’ value priorities have undergone significant changes due to the digitalization of society, the development of artificial intelligence, and the changing media landscape and socio-political dynamics. While in 2016, idealistic motives such as serving society, striving for truth, and influencing public consciousness dominated the choice of profession, in 2024 pragmatic guidelines come to the forefront: self-realization, autonomy, creative freedom, digital competencies and career opportunities. Additionally, the analysis highlights shifts in the perception of professional ethics, moving away from traditional moral principles towards more flexible and pragmatic approaches influenced by the digital formats of journalism and the constant pressure of the fast-paced news cycle. The results of the study suggest that today’s young journalists in Kazakhstan are in the process of developing a new professional identity that combines social responsibility with digital competencies and entrepreneurial thinking. These changes reflect the overall trends of transformation of journalism education and the role of the media in a society experiencing an era of post-industrial and technological shifts.
DOI: 10.55959/msu.vestnik.journ.2.2026.97115References:
Abramov V. (2009) Rezultaty issledovaniya “Mass-media Kazakhstana: klyuchevyye igroki, vozmozhnosti, potrebnosti i riski” [Results of research “Mass media of Kazakhstan: key players, opportunities, needs and risks”]. International Centre for Journalism MediaNet. Almaty. (In Russian)
Alzhanova A., Auyesbay K., Abdrasilov A., Ayzhanova R., Alkozhayeva A. (2025) Kazakhstanskoye zhurnalistskoye obrazovaniye v kontekste sovremennykh realiy [Kazakh journalism education in the context of contemporary realities]. Herald of Journalism 75 (1): 32–39. DOI 10.26577/HJ202575103. (In Russian)
Brown M., Ibrayeva G. (2019) Why Study Journalism: Motivation of Future Kazakh Journalists. Farabi Journal of Social Sciences 5 (1): 35–45.
Deuze M. (2005) What is Journalism? Professional Identity and Ideology of Journalists Reconsidered. Journalism 6 (4): 442–464. DOI 10.1177/1464884905056815.
Dzyaloshinskiy I. M. (2011) Desyat’ «smertnykh grekhov» zhurnalistiki glazami budushchikh zhurnalistov [Ten mortal sins of journalism in the eyes of future journalists]. Mediaskop. Available at: http://www.mediascope.ru/?q=node/952 (In Russian)
Hallin D. C., Mancini P. (2004) Comparing Media Systems: Three Models of Media and Politics. Cambridge: Cambridge University Press.
Hanitzsch T., Hanusch F., Mellado C., Anikina M., Berganza R., Cangoz I., Coman M., Hamada B., Hernández M. E., Karadjov C. D., Moreira S. V., Mwesige P. G., Plaisance P. L., Reich Z., Seethaler J., Skewes E. A., Vardiansyah Noor D., Kee Wang Yuen E. (2011) Mapping Journalism Cultures Across Nations: A Comparative Study of 18 Countries. Journalism Studies 12 (3): 273–293.
Hanusch F. (2013) Journalists in Times of Change: Evidence from a New Survey of Australia’s Journalistic Workforce. Australian Journalism Review 35 (1): 29–42.
Hanusch F., Mellado C. (2014) Journalism Students’ Professional Views in Eight Countries: The Role of Motivations, Education, and Gender. International Journal of Communication 8: 1156–1173.
Korkonosenko S. G. (2016) Sotsiologiya zhurnalistiki [Sociology of journalism]: uchebnik dlya bakalavrov. 2nd ed. Moscow: Yurayt Publ. 421 p. (In Russian)
Kyrykbay A., Nuskabayuly Zh., Orazaev F. (2010) Istoriya zhurnalistiki Kazakhstana (1870–2008 gg.) [History of journalism of Kazakhstan (1870–2008)]. Almaty: Bilim Publ. 308 p. (In Kazakh)
Mellado C. (ed.) (2020) Beyond journalistic norms: Role performance and news in comparative perspective. New York: Routledge.
Nemecek M., Ketterer S., Ibrayeva G., Los S. (2011) Journalism education and professional training in Kazakhstan: From the Soviet era to independence. In: After the czars and commissars: Journalism in authoritarian post-Soviet Central Asia. pp. 217–232.
Sydykova Zh. (2022) Transformatsiya professional’noy identichnosti zhurnalista v usloviyakh tsifrovizatsii [Transformation of the professional identity of a journalist in the context of digitalization]. Vestnik Kazakhskogo natsional’nogo universiteta imeni Al’-Farabi. Seriya zhurnalistika 2 (54): 22–30. (In Russian)
Vartanova Ye. L. (ed.) (2019) Ot teorii zhurnalistiki k teorii media [From the theory of journalism to media theory]. In: Dinamika mediaissledovaniy v sovremennoy Rossii [Dynamics of media research in contemporary Russia]: kollectivnaya monografiya. Moscow: Moscow University Publ.; Faculty of Journalism of Moscow State University. 208 p. (In Russian)
Weaver D. H., Willnat L. (2012) The Global Journalist in the 21st Century. New York: Routledge.To cite this article: Ibrayeva G., Tleugazina D., Rakisheva B., Ashkenova G., Vasilyeva L. (2026) Ot idealizatsii k pragmatizmu: kak kazakhstanskiye studenty vybirayut professiyu zhurnalista [From idealization to pragmatism: how students in Kazakhstan choose the profession of journalism]. Vestnik Moskovskogo Universiteta. Seriya 10. Zhurnalistika 2: 97–115. DOI: 10.55959/msu.vestnik. journ.2.2026.97115

