Integral indicator of the media communication industry: a tool to analyze a new socio-economic category
Download paperDoctor of Sociology, Professor at Moscow Institute of Electronics and Mathematics, National Research University Higher School of Economics, Moscow, Russia; ORCID 0000-0002-2952-8509
e-mail: sergvart@gmail.comPhD in Technical Sciences, Head of the Scientific and Experimental Laboratory for the Study of Technical Means of Journalism, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia; ORCID 0009-0002-2705-7106
e-mail: yulja.nefedova@mail.ruDoctor of Technical Sciences, Deputy Director at Moscow Institute of Electronics and Mathematics, National Research University Higher School of Economics, Moscow, Russia; ORCID 0000-0001-8227-1995
e-mail: snefedov@hse.ruSection: Media Economics
The paper presents a methodological framework for developing a quantitative analytical tool for a new socio-economic category – the media communication industry (MCI). The proposed tool, the integral indicator of the MCI, enables the assessment of the industry’s development level across various aspects and manifestations based on statistical data from national media communication industry databases. The methodology for calculating integral indicators follows an econometric approach and builds upon theoretical foundations and contributions from Russian and international scholars (including the authors) employing the principal component method to reduce the dimensionality of socio-economic indicator sets. The construction of the indicator incorporates empirical data spanning a ten-year period across the constituent entities of the Russian Federation. As a result, the developed research tool provides an accurate representation of the media communication industry’s qualitative state at both national and regional levels. Importantly, it is mathematically robust and preserves essential variability. The study establishes key principles for classifying the country’s regions based on the level of development and operational characteristics of the media communication industry, as well as its contribution to the regional economy. Furthermore, it formulates the main parameters of a mathematical model linking regional media communication industry development levels with broader macroeconomic indicators.
DOI: 10.55959/ msu.vestnik.journ.1.2025.332References:
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