Media consumption as a field of interdisciplinary analysis

Section: Sociology of Journalism

The paper examines the current provisions of media theory, the nature of which is increasingly described through the analysis of media consumption as a sociocultural practice; theoretical approaches describing the dynamics of the development of a society in which media communications have acquired the properties of a social system and transformed ideas about society; theoretical approaches to the language of media as a key tool for constructing social experience through mediatization. The article emphasizes the need for cognitive research of the media audience (within the framework of cognitive linguistics and psychology) to verify media effects, which will deepen the understanding of the process of media consumption and its impact, as well as contribute to the further conceptualization of media consumption as a socio-cultural practice within the framework of interdisciplinary analysis. A holistic approach to the analysis of media consumption is proposed, which integrates sociological, linguistic and media research perspectives for a more comprehensive understanding of the influence of media on society.

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To cite this article: Dunas D. V. (2024) Mediapotreblenie kak oblast’ mezhdistsiplinarnogo analiza [Media consumption as a field of interdisciplinary analysis]. Vestnik Moskovskogo Universiteta. Seriya 10. Zhurnalistika 6: 115–135. DOI: 10.55959/msu.vestnik.journ.6.2024.115135