Mediatization of Environmental Policy and Information Competition: the Russian and US Media Strategy for Substantiating the International Commitments to the Protection of the Atmosphere and Climate

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Nadezhda K. Radina

Doctor of Political Sciences, Professor at the National Research University Higher School of Economics, Nizhny Novgorod, Russia

Sophia D. Bobkova

Master of Linguistics, Project Supervisor at the Janus translation company, Nizhny Novgorod, Russia

e-mail: sophiajeevas

Section: Modern Journalism: Subjects and Issues

For the analysis of the discourse of environmental policy in Russian and US media, this study refers to the Rogers and Dearing competing agendas model and to the understanding of propaganda according to Ellul. Based on the idea of media discourse as dependent on the political one, the study examines the propaganda models of Russian and American media, opponents in the information competition. The purpose of the article is to characterize the tools for political agenda-setting (global ecology problems) in the media field, identifying which media use effective propaganda tools. The study uses the quantitative intent analysis method. The empirical materials include texts of Russian and US national-level media from 01/01/2012 to 01/01/2017 (104 articles). It is concluded that the media in the United States highlight the commitments to the protection of the atmosphere and climate more often than those in Russia, and they significantly more often write about the United States and use the ‘analysis’ intention. The Russian media publish significantly more works about their opponents and more often use the ‘information’ intention. The authors of the study consider the Russian media propaganda model in the sphere of global ecological politics to be oppositional and less effective.

Keywords: mediatization of environmental policy, propaganda model, intent analysis
DOI: 10.30547/vestnik.journ.3.2019.120140


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