Creating the Image of China on the CGTN Page on Facebook: Results of a Content Analysis

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Yin Ruyu

PhD student at the Department of Communication and Media, School of Humanities, Far Eastern Federal University, Vladivostok, Russia


Section: New Media

The article analyzes the state of the CGTN company’s media activity on the Facebook social network as well as the strategies and problems of this activity. Particular attention is drawn to the strategy of promoting content for the English­speaking audience as part of China’s “soft power”. The article describes the factors that impede media development abroad, although within the short time of broadcasting to English-speaking countries the Chinese media have already developed their own identity in external communication.

Keywords: China, English-speaking audience, international broadcasting, Facebook, CGTN, “softpower”

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