Indices of the Level of Concentration in the Russian Media Industry: The Problems of Measurement

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Sergey S. Smirnov

PhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: smirnov_s@rambler.ru

Section: Media Economics

The paper presents the results of a research into the possibility of using the CR4, HHI and MOCDI indices for assessing the level of concentration in the Russian media industry. It examines a set of legal problems hindering the systematic formalized measurement of the given level and considers the specific nature of calculating the concentration indices in the context of low transparency of the Russian media busi­ness. As a basic case, the author selected the segment of Russian federal television.

Keywords: media industry, segment, concentration, index, statistics, revenues, federal television channel, media holding