Methods of Social Media Use in Political Communications (on the Presidential Elections in the US Example)
Download paper
Anna V. Severse
PhD Student at the Chair of Foreign Journalism and Literature, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: aseverse@gmail.comSection: New Media
The article explores the ways social media can be used in political communications. In the USA in the span of the past 20 years, there have been a number of changes in the election process, communication paradigm and voter behavior that affect political communications. Social media channels are an effective way of mobilizing the masses and raising their political engagement.