The Image of Women in Modern Russian Press

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Balalueva I.A.

PhD Student at the Chair of Periodical Press, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: irina.balalueva@gmail.com

Section: Periodical Press

Social, political and economic reforms of the 1990s—2000s have forced a considerable transformation of women’s images in modem Russian press. Modem Russian women are influenced by the rigid patriarchal tradition on the one hand, and on the other hand they face egalitarian principles gaining strength. That turns into difficulties when searching unequivocal gender identity, and that is why the mass media often becomes the leading institute broadcasting gender values. The article represents the results of a vast research of the leading printed mass media. The goal of this research was to describe key female characters on the pages of modem newspapers, as well as to look at their differences and similarities, as seen by all the creators of the media content: the journalist, the hero and heroine of the publications, experts and the reader.

Keywords: mass media, printed media, media images, women’s images