Humanitarian Agenda in Media

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Tatiana I. Frolova

PhD in Philology, Associate Professor at the Chair of Periodical Press, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: t_frolova@bk.ru

Section: Periodical Press

This article presents a theoretical concept of the humanitarian agenda of the mass media as a specific segment of media content, it is a link in a logical sequence of concepts also known as the humanitarian values of society, anthropocentric media paradigm and the humanistic mission of journalism. We will describe the structure of the humanitarian agenda and characterize methodological approaches to evaluate the real condition in modern day media practice. We will also underline the key qualities of the humanitarian agenda of Russian periodicals, which were selected on the last year studies.

Keywords: dehumanization of media space, humanistic mission of the media, humanitarian agenda and structure, communication strategies, mediacareer of social problem