Online Media in Switzerland

Section: Foreign Journalism

Structure of Swiss media market has dramatically changed in recent years. Rapid development of online media sector put competitive pressure on traditional Mass Media and causes apparent reallocation of advertisement and personnel streams. Majority of printing mass media has acquired electronic versions that turned out to be the only possible publication format due to financial and economic difficulties. Radio and television programs became available online. Moreover numerous new online publications for different groups of readers, listeners and audience have arisen. Significant part of traditional mass media audience redirected to internet. Swiss experts believe that state control over online media development is required.