Media Relations in the System of Global Public Diplomacy
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Natalya A. Kontsevaya
PhD degree seeking student at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: natalkont@mail.ruSection: Advertising and Public Relations
The author explores the tendencies in media relations of public diplomacy over the past 20 years. The analysis leads on three communication channels — print media, television and Internet. The author concludes that objects of public diplomacy determines tendencies in media relations, but the way of work with communication channels depends on previous experience of commercial media relations and they are pioneer in this case.