Imitation Strategy in the Development of the Design of Kazakhstan’s Business Magazines

Section: Discussion

The article analyzes the peculiarities of formation such business magazine periodicals design in Kazakhstan, as an imitation strategy of successful design of foreign counterparts. The main factors that have played in favor of borrowing and as examples of successful implementation of the imitation strategy, magazines as “Continen I", “Lichnye Dengi”, “VOX POPULI" (intentions of borrowing, methods and results is studied) are considered. Adoption of the Western and Russian media experience is a powerful momentum for the improvement of Kazakh magazines. In the light of absence of traditions of artistic design of business journals, imitation strategy of successful international design prototypes, selected by publishing pioneers were a legitimate evolutionary stage and played an important role in the development of own business magazines and in publishers understandings of the principles of good design, used by foreign colleagues.