Attributes of God in Audience Consciousness: Analyzing Text of Mass Self-Expression
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Viktor M. Khroul
PhD in Philology, Associate Professor at the Chair of Sociology of Mass Communications, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: amen@mail.ruSection: Sociology of Journalism
Based on mass self-communication analysis paper describes the religious segment of the mass media audience consciousness. Author proposes new object for audience research — Interne mass self-expression texts — and uses for the analysis Boris Grushin’s method MATEMC as an effective tool for investigating the essential characteristics of religious mass consciousness.