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Public Relations in the System of Public Diplomacy

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Natalya A. Kontsevaya

PhD degree seeking student at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: natalkont@mail.ru

Section: Discussion

The author explores the relationship between public relations and public diplo­macy. As part of the work deals with the history of these two disciplines over the past 20 years. The analysis of the new public diplomacy and its differences from the propaganda. In conclusion, the author concludes that the impact of PR on the changes to public diplomacy in the period under review, a significant impact on this area of international relations.

Keywords: public relations, new public diplomacy, relationship management