The Concepts of Receptive Aesthetics in Interpretive Paradigm of Media Text
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Kozhanova V.Yu.
PhD in Philology, Senior Lecturer, Kuban State University, Krasnodar, Russia
e-mail: valery_k21@ mail.ruSection: Media Language
Author explores the main concept of receptive aesthetics as free interpretation of literary writing, which helps to create an ideal reader image. Reception of media text is main factor of communication between an author and a reader. In the assumption of these definitions the basic problems of that act of communication are formed.